Health & wellness creator agency
Creator marketing for wellness brands, done carefully.
Straight Path is a new agency. We source health and wellness creators, produce UGC, and run campaigns end to end — with honest reporting and a short client list.
Taking on our first brand partners now — early clients get founder-level attention and intro pricing.
What we do
Three ways brands work with us
Campaign management
Sourcing, contracts, briefs, tracking, and reporting handled end to end.
Creator matchmaking
A vetted shortlist for in-house teams who only need the right creators introduced.
Where we focus
Wellness niches we source in
Strength & Fitness
Trainers, home-gym creators, and programming accounts.
Nutrition & Supplements
Whole-food cooking, meal prep, and supplement education.
Mind & Recovery
Breathwork, sleep, mobility, and stress management.
Endurance
Running, cycling, and hybrid training creators.
Halal & Faith-Friendly Wellness
Creators who keep content modest and values-aligned.
Everyday Health
Habit building, hydration, walking, and general wellbeing.
How we work
No inflated claims, just clear work
Only wellness
We work in health, fitness, nutrition, and recovery — nothing else. Narrow beats broad.
Honest numbers
You get the real reporting: what was spent, what was posted, what it did. No inflated screenshots.
Values-aware content
We can keep briefs modest and faith-friendly when that matters to your audience.
Small on purpose
We take on a limited number of brands at a time so each campaign gets real attention.
Ready to put real creators behind your product?
Tell us your category and budget. We'll come back with a shortlist and a plan.